Many small and medium-sized businesses are following the trend started by big brands. They have discovered that an effective mobile strategy requires mobile apps in addition to a mobile-friendly website. A dedicated mobile app allows businesses to interact effectively with their customers and takes their marketing to the next level.
According to statistics, people spend more time on their mobile devices. While it is very likely that only a handful of mobile apps will make up the bulk of mobile usage, it does not change the fact that a user has to unlock, scroll and scan the device for the apps they are looking for. Being “in the way” can be beneficial for a business because the mind unconsciously records every image and text that it comes across. Meanwhile, a well-designed app icon won’t go unnoticed among mobile users.
One of the best advantages of a mobile app is its functions. It can provide general information, booking forms, prices, search features, user accounts, newsfeeds, and many more. Consumers require easy and fast access to information particularly special sales and promotions. Through push notifications, a business gets closer to a direct interaction and can easily remind the customer about its products and services.
A messaging or help desk feature in the mobile app can make a great difference with the way that a business deals with its customers. For example, a customer can easily book a table in restaurant through the mobile app instead of calling the restaurant. It is very likely for a customer to prefer communication through text to a phone call.
The large volume of advertising to which consumers are exposed to every day of their life gradually loses its impact. It is time to develop true and sincere connections with customers to make them loyal to the brand. Mobile apps allow businesses to stay closer to their customers because they are just a few clicks away.
The choice you make today for mobile app development will set the foundation for the future of your business. You can have a custom software developed based on how much emphasis you would like to put in your mobile strategy.