If you have the money, you can hire a marketing agency that will handle your marketing and promotions but the truth is that majority of startups do not have enough fund. Creating an effective marketing strategy is important because there are many courier companies in the market and yours have to stand out somehow to get the customers’ attention.
Keep in mind that the marketing strategies used a decade ago is no longer as effective today. Consumers have changed and creativity is important to get their attention. The most crucial decision is to choose a marketing strategy that will work for you business. There are many options out there that you can try. Testing the waters is the only way to know if a method is effective for your business or not.
- Determine you target audience by digging deeper and finding the niche market that is right for your courier service.
- Take a look into the things that customers value the most such as timely delivery, service and quality.
- Make sure that you know who your competitors are, directly and indirectly. Research about the services they are offering and through this you will be able to make your own selling strategy to stand out from the crowd.
- Analyse the strength and weaknesses of your courier service business. Identify the opportunities available for you and be aware of the threats from the competition that could break you. Once you know these things, you will be able to create a stronger marketing initiative.
- Each of your marketing strategy must have a goal such as getting new clients, maintaining the bond with the existing ones or offering a new service.
There are many marketing methods available such as Facebook marketing, LinkedIn marketing, creating your own blog, offering a bonus program for referrals, employing Google AdWords, retargeting, marketing through direct mail, listing your business on the courier exchange and create your own website. There are many competitions from existing courier companies but with the right combination of marketing strategies, you will be able to get ahead of them and make it to the top.