Whether business owners like it or not, customers will post a review about its products or services. Aside from the website, reviews can be found on social media sites like Facebook and Twitter including third-party review sites specific to certain industries.
Facebook and Twitter have become an important source of genuine and unbiased onions for businesses. Reviews use a language that resonates well with consumers making it an ideal marketing tool. When a particular feedback links to a certain marketing campaign, the marketing team can use the customer’s insight to prove ROI and determine where and when to invest time and money.
When customer feedback is matched with analytics, it sharpens the picture further to turn estimates into concrete information that can shape persona-based customer marketing efforts. However, a customer will only leave a review when it is convenient and not time-consuming. Inconsistent response rates mean that the business requires innovative methods in collecting customer feedback.
There are several opportunities where customers can be invited to share their opinions. For example, a simple feedback box can be included at the bottom of the web page or article. Big brands use the question “Is this helpful” to prompt users to respond immediately. A question that is relevant to page content can be created so that a customer can be encouraged to respond.
Clients can be influenced to leave a King Kong marketing agency review if they are provided with a great experience. They can’t resist sharing the good news about the brand in their social circles. The reviews are monitored regularly to collect valuable insights.