It’s no exaggeration to say that a business lives or dies based on how well they can market themselves. Businesses need to stand out amidst the competition, especially in particularly competitive fields like trucking. That’s why sites like TitanTransline.com are so bold and flashy; they have to market successfully in the tight trucking industry.
Simple basic marketing tactics aren’t enough, which is why we’ve put together these ideas for how to properly market your trucking business.
Trucking load boards
When marketing, head to where your customers are.
For trucking businesses, that means that trucking load boards, both offline and online ones, are great places to find people who are in need of trucking services. These sites make it convenient to promote a trucking business like TitanTransline.com, connect to customers, and be known.
Trucking load boards work for both service providers and customers; for the former, they can look for loads that need transporting, while the latter can look for trucks that can transport a load.
Easier said than done, admittedly, but viral content are the internet’s unicorn; rare, hard to find, and precious.
Content in the trucking industry is still fairly rare, on top of being a bit more on the bland side, meaning that any trucking company that can make content that goes viral will really stand out. Even if you’re not trying to go viral, it’s always a good idea to provide content that people are interested in and are likely to share with friends and family.
Sponsored posts on social media
Industry boards, publications and the like make it easy to find customers that are already in the market for transportation services, but you still need to reach out to people who might need trucking services in the future.
That’s what social media is for. Facebook, Twitter, and the like are great for marketing your company to people who might need your services in the future, just make sure to do it right. Social media is a bit more casual, so a more personable approach works better there.
Help customers out
Marketing isn’t always outbound. One of the best ways to get people talking positively about your trucking company is to offer good advice and information on the market and the field to customers that need help.
That way, when they think of inquiries, they’ll think of your company.