Category: Online Marketing

How To Use Customer Feedback In Marketing

Whether business owners like it or not, customers will post a review about its products or services. Aside from the website, reviews can be found on social media sites like Facebook and Twitter including third-party review sites specific to certain industries. Facebook and Twitter have become an important source of genuine and unbiased onions for…



Customer Reviews As A Reliable Source Of Information

Consumers today trust customer reviews as a reliable source of information. By reading reviews, consumers will know what to expect even before they have visited your website. Before the advent of the internet, consumers have few sources of credible information that is why they had to ask for recommendations from friends, family, or even neighbours….



Reasons To Invest In Digital Marketing

With the greater emphasis on online presence in the modern age, marketing has, in turn, seen an increasing emphasis in the digital. 2020 made the advantages and the necessity of digital marketing very clear; the ability to reach distant customers, being able to make quick adjustments on an as-needed basis, that sort of thing. Digital…



Google Ads Announces Changes Focusing On Privacy

During a Google Marketing Livestream preview announcement of upcoming product launches, the search engine talked about the privacy-focused changes that they were implementing. Machine learning extended to Google Analytics behavioral analytics. Google announced GA4 back in 2020, which will include conversion modeling to provide better insight into how customers behave online. They’re extending advanced machine…



Things That Can Hurt Local SE Ranking And How To Deal With Them

SEO is a great way to bring in new customers and revenue at minimal cost, making it great for local businesses who can’t handle running large-scale digital marketing campaigns. Of course, if the business doesn’t use SEO right, they won’t get far. Here are some common local SEO mistakes and how to deal with them….



Simple Tips When Choosing A Digital Marketing Agency

Before looking for a digital marketing agency, it is important for a business to consider its marketing requirements whether it is a website redesign, SEO, email marketing, or analytics. If there is an in-house marketing team, what marketing strategies can they handle. If the team lacks specialization in a certain marketing strategy that the business…



Why SEO Is A Must For Our Business

Many digital marketing agencies are aware that getting higher rankings in Google is what every prospective client expects. SEO specialists will make sure that a website is optimized properly for popular search terms including those that are relevant to the business. Many business owners often receive hundreds of calls or emails from so-called SEO specialists…



Uploaded Content And Embedded Videos Ranked Similarly In SEO, Says Google

Google Search Advocate John Mueller recently went on record saying that embedded videos and uploaded content have the same value as SEO. The topic gets brought up fairly often, with it having recently been brought up by RealClicks SEO Manager Saidul Hoque, who specifically asked if Google considers embedded and uploaded videos as different, from…



How To Encourage Customers To Leave A Feedback

Businesses are aware of the power of customer reviews but the problem is how to encourage customers to share their personal experiences with others. Reviews today are a pretty big deal for businesses because they can strongly influence a consumer’s purchasing decision. Customers tend to be more cognizant of a business’s need for reviews when…



Why Positive User Experience Is Good For SEO

The digital marketing agency cannot alter or remove King Kong SEO agency review that is posted on online review sites. This means that the review you read that was written by a verified customer is based on his personal experience with the digital agency and its team.  Google is the most visited search engine in the world….