Many small and medium-sized businesses are following the trend started by big brands. They have discovered that an effective mobile strategy requires mobile apps in addition to a mobile-friendly website. A dedicated mobile app allows businesses to interact effectively with their customers and takes their marketing to the next level. According to statistics, people spend…
Whether business owners like it or not, customers will post a review about its products or services. Aside from the website, reviews can be found on social media sites like Facebook and Twitter including third-party review sites specific to certain industries. Facebook and Twitter have become an important source of genuine and unbiased onions for…
With more and more people using their smartphones and tablets for all sorts of things, mobile app development has become more prominent in turn. The age of just putting out a product and forgetting about it has passed, as users are now expecting more robust and complete experiences than what was offered in the past….
When the flow of cross-border trade between the US and Canada plummeted during the early months of the coronavirus pandemic, it reinforced the doubts over the future of globalization. However, as the world moved to 2021, a more hopeful picture is painted for cross-border trade. A huge part of the global economy relies on the…
On July 8, 2021, the Cowessess First Nation formally signed an agreement with the Canadian and Saskatchewan governments under the country’s Bill C-92, An Act respecting First Nations, Inuit and Métis children, youth and families, passed 2019. This makes them the first Indigenous community in the country to follow the terms of the legislation, which…
Consumers today trust customer reviews as a reliable source of information. By reading reviews, consumers will know what to expect even before they have visited your website. Before the advent of the internet, consumers have few sources of credible information that is why they had to ask for recommendations from friends, family, or even neighbours….
With the greater emphasis on online presence in the modern age, marketing has, in turn, seen an increasing emphasis in the digital. 2020 made the advantages and the necessity of digital marketing very clear; the ability to reach distant customers, being able to make quick adjustments on an as-needed basis, that sort of thing. Digital…
If you are a parent who loves books, it is very likely that you have also encouraged your children to share the same passion. Books with colourful and impressive illustrations can inspire a love of books among little children. Children will be motivated to read a story because of the colourful characters that they can…
During a Google Marketing Livestream preview announcement of upcoming product launches, the search engine talked about the privacy-focused changes that they were implementing. Machine learning extended to Google Analytics behavioral analytics. Google announced GA4 back in 2020, which will include conversion modeling to provide better insight into how customers behave online. They’re extending advanced machine…
SEO is a great way to bring in new customers and revenue at minimal cost, making it great for local businesses who can’t handle running large-scale digital marketing campaigns. Of course, if the business doesn’t use SEO right, they won’t get far. Here are some common local SEO mistakes and how to deal with them….
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