Traditional Advertising Vs. Content Marketing 14/06/2018 12/06/2018 gdutborg

If you are planning to open a business in Washington, one of the first steps you should undertake is to obtain a tax ID particularly if you are going to hire employees. There are lots of information online on how to apply for a Washington tax ID so that there will be no delays in obtaining business licenses, financing and opening a business bank account.

If your business has a website, it is also important to consider appropriate internet marketing techniques to gain awareness for the brand and to increase traffic to the site. Internet marketing is the cheapest way for a business to reach its target audience regardless of the size of the business. There are various tools online that can promote a product or brand to help drive traffic, leads and conversions.

Internet marketing encompasses a wide range of techniques from content marketing to email, SEO, paid media and more. Content marketing or inbound marketing is a strategic marketing approach that is focused on the creation and distribution of valuable, consistent and relevant content that can drive a positive consumer action. Content marketing serves consumers with content that addresses the need for information that can educate and entertain.

Traditional advertising no longer works because it pushes messages to consumers that encourage them to buy. Traditional advertising is intrusive, interruptive and obstructive. Ads are persistent like TV commercials that bombard consumers every day. While ads still work in some strategic places, internet users can simply click away from ads. In fact, use of ad blockers has increased by 30% in 2016.

Consumers prefer to learn about new products through content that teaches, inspires, guides and helps solve a problem. Consumers look for content online without being pushed to do so. If they find something useful with content, they tend to come back for more.

Aside from knowing how to apply for a Washington tax ID that will be needed when paying taxes, it is also important to determine the structure that your business will operate as including the individual or organization that will serve as the responsible party. This information will be required when you apply for the tax ID.