Marketing a product is quite easy compared to marketing services because there is nothing to show for until the service has been rendered. With physical products, customers know what they are getting unlike offering a service such as boiler repair. It is not as simple as telling a homeowner that it is time to get the boiler repaired unless there is an obvious issue with the their central heating system. Therefore, it is your job to market your services online.
Create a marketing message that will make the customers think twice about not hiring your services. It should be laid out in a way that they recognize the problems and there is proof that providing the service will solve the existing issues. The marketing message should be an experience in itself in order to get the attention of your future clients.
The person who is providing the service should keep in mind that their reputation will reflect on the entire business. A bad product sold to unsatisfied customer can be forgiven but a bad service provided can put an end to a blooming business.
Do not forget to market your business. It might be a challenge compared to selling a particular product and this is also serves as a test for the entrepreneur in you. You should be able to convince the customers that they need your services and that they won’t regret paying. Services are harder to sell because it cannot be refunded or replaced if the customer is not satisfied.
For traditional method of marketing, it should follow the 4P – product, price, place and promotion. To market your service, you should also put emphasis on additional components which are also essential. The first is marketing the people who will render the service, present a portfolio to provide physical evidence if you have previous clients before and make sure to present the process involved in the service you are selling.
Create a good relationship with your clients so when it is time to get the boiler repaired, they will put your company in their contact list first and foremost. Lastly, do not forget that the value of the service provided is very important in keeping the business afloat.