Visuals are useful. That sounds like an obvious statement to make, and it is, but it cannot be understated how useful they are, especially for marketing campaigns. From Pictorial maps to GIFs to even memes, visual content helps deliver more traffic, generate leads, and keep visitors’ attention.
Of course, visual content is like any other tool; if you don’t use it right, you’re wasting them. As important as they are, you’ll want to play it smart.
Keep it easy
Stock photos are useful at times, but they tend to feel artificial or impersonal; not really unique and worth looking at. Make sure to include photos that are impressive, expressive, unique, and easy to understand. As the old saying goes, ‘A picture is worth a thousand words’, and even the developments of technology haven’t changed that.
Use different types of visual content
Always be flexible and adaptive; thinking about what you can use to support your content. Don’t be afraid to turn to infographics, videos, or Pictorial maps to get your point across, even if you have to make them yourself every time. Screenshots are great for tutorials, while graphs and illustrations work wonders making facts and statistics easily digestible. Remember to take note of what content you’ll be working with, and select an appropriate visual form.
Follow copyright laws
Of course, the internet isn’t a lawless place. Visuals have copyright protection on them, and violating these can be costly and troublesome. Naturally, every image is copyrighted. If you make it, you have the copyright for it; otherwise, you’ll need to get a license or written permission from the owner. Play it safe; legal trouble and fees aren’t worth one image.
Visual search has become more and more popular over the last couple of years, with people looking for more images. Naturally, search engines have been working to meet up with demand, resulting in more reliable image search results. Naturally, this means that keywords and descriptions in images are more important than ever. They should reflect the content of the image itself, in order to make them easier to spot for search engines like Google or Yahoo.