When people need a locksmith in Zillmere, they pull out the smartphone and use a search engine like Google to obtain immediate results. This means that if a locksmith wants to reach consumers who need the services, they have to be visible online. Consumers will not try to recall a billboard advertisement because it is easier to use Google.
The best way to gain the attention of consumers is through internet marketing. Consumers no longer pay attention to traditional marketing strategies on the radio, billboards or TV. When a consumer searches for a locksmith through Google, half the battle has been won. A locksmith business can experience a sudden increase in sales by being visible online. SEO leads have 14.6% close rate compared to traditional marketing that only has 1.7% close rate.
One of the first things that a locksmith has to consider is the website and whether it is easy for visitors to navigate. Content must be simple enough to understand. When a visitor has been locked out of his house, it is very likely that he is extremely frustrated. The last thing that he will want to do is to navigate a disorganized and cluttered website. A straightforward navigation menu and relevant content will increase the opportunity of generating a conversion.
SEO can improve a website’s visibility and ranking in the search engines. There are different SEO strategies like identifying important keywords that are relevant to the locksmith business. For example, if the locksmith offers 24/7 service in Zillmere, the keyword must include 24/7 locksmith in Zillmere. The goal of SEO is to determine what potential customers will type in the search bar of their mobile phones or laptops. Website content can be optimized by using popular keywords and phrases that the target audience will use when they forget their keys to the car, home or business.
Social media marketing is also important for the locksmith in Zillmere because most people use Facebook, Twitter, Instagram, etc. When a locksmith is active in social media, he can increase brand exposure and build relationships with potential customers. Respond to questions and comments so that the audience will remember your business when they need a locksmith.