How do you promote a website that informs businesses that they have to obtain an employer ID number (EIN) when they have employees and operate as a partnership or corporation, trust, estate or non-profit organization? It makes sense to use the same marketing tools that traditional businesses use like content, SEO, social media, etc.
If you want to be successful with your digital marketing strategies, the first thing you need to do is assemble a strong team with the expertise and foresight of producing the best results. Because digital marketing techniques quickly change every year, the team must be able to handle whatever challenges that they will meet.
The digital marketing team must be composed of an SEO strategist, content manager, link development specialist, social media expert, lead nurture strategist, paid media specialist and client management expert.
The mission of the SEO strategist is to find the most relevant content for a person’s search term. A perfect search enginewould understand what a user means and gives back exactly what the user wants. This is the reason why Google generate results that are as close as possible to a user’s inquiry. The SEO strategist must ensure that website content is in front of the biggest audience possible.
Content marketing strategist must create content that will address the needs of the target audience and what they are actively searching for in Google. Content must be unique to provide more value to the audience. Quality content can help the website grow organically by expanding the footprint of keywords, by making the site an authority and by making it easy to build links.
Gaining links is a huge factor in driving traffic to a site. However, a good link development specialist must aim for quality not quantity. He must work hand in hand with the content manager and the SEO strategist to create assets that can be leveraged for building links all over the web.
Majority of users are active on social media. A website that encourages applications for employer ID number must be able to connect and create engaging posts for the target audience to drive awareness and traffic to specific calls to action.