In this modern age, social media easily connects people from across the world. That’s why it’s such a powerful tool for marketing, one that no business can afford to ignore, even funeral homes and death care.
But selling cremation urns on the internet or on social media isn’t exactly as easy as selling car parts or furniture, which might be why some companies opt to shy away from it or put in minimal effort. That’s a shame, because social media has a lot of benefits for death care companies. We’ve listed down a few of them here.
Increasing brand awareness
Social media, primarily Facebook, is the best way to build your brand in the market, giving you space to advertise and openly communicate with consumers, letting you connect to them in a meaningful way. If you don’t have a Facebook or an Instagram page, then that means you’re behind the curve, and you need to establish yourself on those platforms now.
Improving brand loyalty
A step up from the tried and tested word of mouth, this lets you know more about your consumers and their needs than others in the same field. Create valuable content that your consumers can engage with in order create deeper relationships with your clients, as well as giving you a chance to educate the consumer and get them attached to your brand.
Humanize your brand.
Ok, truth be told, most would prefer to avoid the topic of death, whenever possible. That’s part of the reason death care and cremation urns are so hard to market. Thankfully, social media gives you a chance to get personal with your target demographic, with stories of your services and the staff behind it. Let people know there are people behind the brand, attracting them to you.
Cutting down on costs
Facebook is free. Instagam is too. A page for your business costs nothing, but the energy needed to keep it fresh with new, organic and interesting content. That’s it. This makes social media marketing a low-cost, high-reward method for finding new customers and retaining current ones, which will allow for the allocation of funds to other parts of the budget, which is useful for focusing on what your consumers actually need.
Targeted ads let your market your brand to a specific demographic using ads, with you being in control of who sees the ads. Set a target, and the social media platform will show your ads to the people you’ve targeted, saving you money with a more precise marketing campaign.