When your company handles furniture removals in Sydney or anywhere else in the world, you’ll want to make sure you advertise yourself properly. It’s no exaggeration to say that your company’s life depends on how well you market it.
Of course, it’s easier said than done, and while there might not be a stone-set ultimate guide on how to market, knowing where to start is a good idea. Here’s a little guide to help
Know the key ideas
The key principles of marketing are straight forward and simple, but should never be forgotten or overlooked. Making sure that your marketing efforts always take them into account will work wonders for your efforts.
Your marketing efforts should always:
- Add real value to your service;
- Set you apart from the competition;
- Build relationships with potential customers, and;
- Generate customer leads.
It’s a FAQ
FAQs, or frequently asked questions, are pretty much what it says on the tin. Commonly asked, no self-respecting site would leave their site devoid of a page for answering them; one of the best ways to leave a good impression with your marketing is to help your customers be informed on their needs. Don’t forget to tack on a form at the bottom so that people can ask their own questions, and you can get their contact details.
Create a guide
Create a concise, easy-to-digest guide containing the steps someone needs to take if they ever need to move, like talking to the utilities, getting in touch with furniture removals in Sydney or anywhere else, etc. Then offer it for download in exchange for their name, and contact details like e-mail, telephone number and postcode. Every time your guide is downloaded, you’ll get a lead on someone who is either interested in moving or will be moving in the near future.
Show your prices
Ever wonder why a lot of companies and sites put up their prices on the front page, for everyone to see? Simple, when people inquire about a service, they want to know why they should choose it and what it would cost. Instantly provide potential customers with pricing information, and you’ll keep them interested.
