How can a criminal lawyer in Toronto attract more traffic to the website, receive more phone calls and generate recommendations from clients? Online marketing campaigns for law firms are guaranteed to contribute to their success because they bring the website to the forefront of people who need legal services.
The first step for a law firm is to have a website designed that will convert visitors to clients. In designing the layout, it is important to target people who are looking for legal services. The website must have clear branding and messaging with user-friendly navigation no matter what device the visitor is using. People want information is the fastest way possible which means that the website must be fast-loading.
Not all visitors will use a desktop or laptop; most of them will use mobile devices. Content must be easy to read and understand to encourage clients to make a call. Contact information must be highlighted on the homepage or add a call to action at the bottom of the service pages. Another way to encourage people to call is a free resource link or contact form.
People want informative and relevant content. The website must stress the lawyer’s expertise of the law. Frequently asked questions must include useful answers and information on relevant topics related to the practice areas and geographical area. In short, the website must be a hub of legal information.
One of the most effective ways to keep people engaged is the use of videos. Video content may include client testimonials or Q&A with a lawyer. Another option is the downloadable guide or checklist to generate leads. Once email addresses have been collected, target them for an email campaign to nurture the leads. Content must include keyword-rich information that will draw organic search. This will build a positive online reputation.
Not all people who have been charged with a crime are criminals. When you are arrested for a crime, make sure to hire a criminal lawyer in Toronto as soon as possible before you discuss anything with the police. The criminal lawyer will help you navigate the criminal justice system and protect your legal rights during the process.