Online presence is a vital component of HomeUnion Investment because most of their clients require immediate information that can be accessed with convenience. According to 2014 NAR Profile of Homebuyers and Sellers, at least 92% of homebuyers use the internet as the source of information and 76% drove by or viewed a home they saw through the internet. It therefore makes sense for property investment companies to harness the benefits gained from the internet in their marketing strategies.
Online marketing strategies for a real estate business
A huge part of the success of most real estate businesses is constant communication with potential customers. Email marketing is one of the most effective ways to maintain a connection and nurture past clients. Regular newsletters affirm your expertise in the field particularly if you provide your prospects with relevant and useful information. Email marketing can also be used to send out listings, new offers and updates about properties that have recently come up in the market.
All kinds of industries can benefit from social media particularly real estate businesses. It cannot be denied that most people nowadays spend a lot of time on social media and with paid ads on Facebook and Twitter, your brand can easily reach your target audience. Targeted ads can also be customized in order to reach the exact audience that will be interested in the properties being offered. Social media also provides a venue to have conversations with your prospects so that you gain potential leads.
Search engine optimization plays a key role in online marketing because when your rankings are pushed to the top of Google results, you gain more traffic to the website. Whenever people search for properties and real estate agents, their option is Google and if you have an effective SEO strategy, it is very likely for your potential audience to find you easily on the first pages of search results. A good place to start with your SEO strategy is to use the right keywords that your target audience uses when they are looking for a property for sale.