The market for philanthropic crowdfunding has grown in recent years. A large number of individuals usually donate a small amount of money online in exchange for a reward. Most reward-based crowdfunding platforms offer products or services in return for funding contributions. However, contribution can also made without expecting a reward.
Crowdfunding may seem like an easy way to fund a project but the campaign requires months of planning and preparations. Financial transactions are usually done with brands that people trust. If you do not have large following or if are new online, your campaign will not be supported.
Before launching a crowdfunding campaign, it is important to build a steady base of followers. Advertising through social media platforms can build a highly engaged audience. You can share teaser videos or early bird rewards to build anticipation for the campaign.
One of the strategies that can boost the crowdfunding campaign is content marketing. Donors to the campaign can be rewarded with guidebooks, webinars, online courses or consultations. For example, an organic cosmetic company can provide free makeup tutorials to contributors. The rewards must be irresistible to donors so that they will be encouraged to contribute.
An important strategy involves influencers or reputable industry experts. Crowdfunding for photography accessories can include top photographers. A keyboard app can send an emoji cup to influencer bloggers in app review sites. Building good relationships with influencers and industry experts will help in reaching the crowdfunding goals.
While social media and influencer marketing campaigns can generate traffic, email marketing will seal the deal. Email marketing can build personal relations with potential contributors. Social media marketing can be done during the early stages of the crowdfunding campaign but email marketing can increase the chances of raising money until the end of the campaign and beyond. Create an email list of engaging followers before you launch the campaign.
Highly targeted traffic can be generated by the philanthropic crowdfunding campaign through search engine marketing. Experts can help you launch an ad campaign with the right message and engaging theme. Maximize the conversions by using AdWords to target potential investors who are searching for specific keyword.