Accountants must be encouraged to offer Audit Shield to their clients to avoid disputes regarding professional fees arising from government-instigated audits, reviews and investigations. Nobody can predict when a client will receive notice that the tax forms filed have been randomly selected for audit. With insurance, both the accountant and the client have nothing to fear.
Insurance is not an exciting product for most consumers that is why it is important for insurance providers to consider the importance of online marketing. If you will take a look at companies like Google, they employ different marketing experts within their ranks. They understand that online marketing is very important for business success. Different talents have to combine efforts and resources to make sales.
First of all, an insurance provider must have a website and an SEO expert that will employ different strategies and methods to generate traffic for the website and gain an online presence. Having a professional website is great but it becomes useless if nobody sees it. The goal of SEO is to ensure that the web pages will be found on the first page of Google search results. This will increase organic traffic and generate more leads and conversions.
The introduction of new technology and big data has made SEO easier for most businesses. From the huge amount of information that can be collected, accurate predictions about the market can be made. The SEO campaign can be tailored according to the data available. Costly mistakes can also be avoided.
Pay-per-click is an online marketing tool that is important for insurance providers because it can bring in new clients. Pay-per-click specialists have the training and skills to produce effective results and increase sales. The specialist usually has a strong financial background to understand PPC marketing and how it can be used to advantage.
Individuals and businesses must ask their accountants whether Audit Shield is being offered. Random audits can be costly and can easily make a business financially vulnerable. With audit insurance, professional fees of the accountant will be covered. Compiling records for the simplest enquiry will involve a lot of work; more so if there are multiple companies with lots of transactions.