One of the most challenging aspects of building a hotel business is the marketing. It does not matter if you have a good concept like Novotel in Phuket vintage because if you don’t know how to market your brand then no one is going to patronize your hotel. In order for a hotel to be successful, bookings are important. The big question now is how to get people to book with your hotel and the answer is none other than internet marketing specifically hotel marketing.
Start by building an online presence. The public should be able to reach you online which mean you need a reliable website. It must be optimized for search engine to get a higher ranking. The content must be all about the hotel – its amenities, room rates and facilities among many others. The design should be eye-catching but it should not divert the reader’s attention from the main point which is the content.
The next step is to advertise using metasearch engines the likes of Trivago, Google Hotel Ads and TripAdvisor. It will increase your online presence and at the same time give a higher value to your brand. Signing up with metasearch means you are in agreement that they can take direct bookings on your behalf. This will help you lift your brand and stand out among the sea of competition.
Do not forget the important role that social media plays for brands. Your hotel must have social media accounts on the most popular platforms like Facebook, Twitter, Instagram and LinkedIn to be easy contacted by the public. Creating an account is not the end of it because it needs to be maintained to have a closer relationship with future clients.
Since you have broached social media, it is time to go to videos. For a hotel like Novotel in Phuket vintage, the guests should be able to see and feel the ambiance of the place to help them decide if they really want to stay at the accommodation or not. A video will provide a better understanding of the hotel which is not possible with photos alone.