First off, what is a blog? A blog is consists of posts which are about a specific subject and it could be written by one or a number of authors. There are two types of blog, namely, personal and business. Personal blogs are mostly posts about the author while business blogs are those that focus on certain business or industries.
How can blogs impact an e-commerce site?
Going with the flow is always the best approach when in a business. Since the birth of blogs and social media marketing, companies have been embracing the trend. This is known to be the best ways to increase a brand’s visibility online thereby attracting more customers.
There are millions of blogs online and one cannot deny the fact that it is one of the most influential medium currently available on the Internet. Twenty-five percent of the total e-commerce population have used blogs a one of their marketing tactics. Unfortunately, not all e-commerce blogs were a hit.
Benefits of Blogging
- SEO (Search Engine Optimization) – Having a blog does not guarantee that a website will have top spots on Google’s search engine results but it does have a positive effect. It is a common misconception that having a blog will definitely give you a spot way higher in the ranking.
The most important thing to consider when running a blog is the content. Search engine optimization is best if a blog has relevant and fresh contents – contents that are valuable to the users and is up-to-date. Links is also one of the major factors in creating a successful website. If a website’s link is posted on well-known websites then there is a big chance that customers may click on the link and view the website as well. The more connected a website is to other more “well-known” websites, the better for driving traffic.
- Viral Marketing – Social media sites are the rave right now. Blogging about interesting things and posting it on social media is one of the best cost-effective ways to market one’s website. There is a greater chance of people sharing the posts if it contains valuable information thereby exposing it to millions of other social media users.
- Building a Name – People will want to read a blog if it is written by someone who is known to be an expert in the field. One cannot write about something unless they know what they are talking about and no one will care unless they know that the author possesses valuable knowledge. If the topic is something the author knows by heart, blogging about it is the easiest way to disseminate information. Only then can he start building his name as the expert on that field. If a person is regarded as an expert, everything and every brand/product connected to him will gain the same level of trust from the customers.