Although a website can provide Suzuki dealers in the UK with online exposure and generate brand awareness, the business still needs to undertake internet marketing strategies to gain more leads and conversions. The trend today is social media marketing but the strategy you used last year may no longer be effective this year.
One of the recent examples is the changes in algorithms made by Facebook. Public content from publisher, media and advertising will be de-prioritized in Facebook’s new feeds. More focus will be made on passive content that includes videos, ads, memes and GIF’s that do not actively engage a user’s response.
Posts that elicit useful information will now be prioritized in Facebook’s news feeds. Long comments and posts that have generated many comments will be more visible and valuable than shares and likes. De-prioritization will also focus on elicit calls for engagement.
The business world needs to respond to these changes by creating quality content that is original and based from a unique research to gain good returns on investment (ROI). Businesses need to be prepared for changes whether the instantaneous or slow progression which is more subtle. In today’s digital age, a social media platform may unexpectedly shutdown or another platform may suddenly appear from nowhere.
It is crucial for businesses to be updated with the latest marketing strategies when making plans for the future. Artifice intelligence is a concept that is present in social media platforms. Because of the wealth of information they contain, automation can be used in social media marketing strategies.
For example, AI can be used to gather, interpret and analyze data of customer behaviours from different social media platforms. With the help of AI, it will be easier to find and reach the target. Intelligent bots can be utilized for story engagement data to determine which among the hundreds of stories resonate well with the target audience.
Meanwhile, when people go to Suzuki dealers in the UK, they usually focus on the price of the motorcycle. Sometimes, interest is concentrated on the motorcycle gear, accessories and parts. Buyers of motorcycles must also pay attention to the reputation, reliability and overall service that the dealership will provide.