The main goal of hotel owners and management is to attract guests to stay at their hotel. For startups, this includes a number of internet marketing strategies in order to increase the number of guests. Hospitality marketing is quiet challenging. This is why you see many marketing firms doing everything just to present the services of a hotel but they fail to do a thorough explanation to hotel owners such as of a hotel near BTS of why they are doing such steps. On the other hand, making a marketing plan on your own is not only time-consuming but it can be tiresome as well.
Here are some effective internet marketing strategies intended for the hospitality sector:
- Employ Search Engine Optimization in your website. This is a very crucial step because it will help your website gain more visibility among search engines. Search engine optimization will help your website rank higher and it can be accomplished by constantly updating the content of the website, its code and links as well as its layout. According to research, websites ranking on the top result receives 33 per cent of clicks from online users.
- Improve the local SEO of your business. You can do this by using Google My Business which will display not just a link to your hotel but it comes complete with address, phone number and images. Start by signing up for a My Business profile which you need to fill up with important information. This way, guests can leave a review and be seen by others using the search engine.
- Use your social media platforms to start an interaction with prospect customers. Hotel accounts have a hard time connecting with followers because they do not provide products or services often used by consumers. Hotels represent a temporary place to stay for guests thus attachment is not easily developed. This is when you use social media in interacting with previous, present and future guests of hotel near BTS by addressing their concerns, questions and issues with their stay. Make sure to respond as soon as possible to encourage interaction.