Before the age of the internet, people use to find local businesses through referrals or word of mouth. With the advent of technology, this practice has changed and businesses are looking for other ways to network and encourage new customers. If you have a commercial cleaning business that offer school cleaning in Sydney, you might want to use internet marketing in order to reach more clients.
- Creating and maintaining a website. A website is a must-have for businesses because this is where the customers will see everything they need to know. Therefore, the website must be clear and detailed while making sure the information is conveyed in a straightforward manner. Let them know about the specific service you are offering and the packages you have for different needs of the customers. Highlight the importance of security and how the homeowners can trust their properties to your team of cleaner. To complete the look of your website, use images that are captured while you are working on site and show a comparison look displaying before and after the cleaning is done.
- Create social media accounts. If you do not have one yet for your business, do not wait another day and create accounts in at least two social media platforms such as Facebook, Pinterest, Youtube, Twitter and LinkedIn. The most effective channel is the Facebook business page because of the number of potential customers that are using it. Make sure you complete your profile with all vital information like the email address and contact number.
- Advertise through Google Adwords. There is no denying that there is a strong competition among commercial cleaners these days but you can get a head start if you invest in Google Adwords. The money you invest in this tool will pay off at the end of the day as long as you know how to make the most of your ads. For instance, choose wisely the target keywords you will use which will have the most connection with your company. The text will be limited thus make sure to emphasize the most essential service you have such as school cleaning in Sydney and do not forget to make a powerful headline that will make the readers continue through the entire page.