When you have your own website, the major problem is how you can have more people to visit your site. Since higher number of visitors will mean higher possible percentage of people purchasing your products online and starting transactions with your business, you will need to maximize the efforts you can in internet marketing in order to maximize the results.
Different Types of Internet Marketing You Could Try
Internet marketing pertains to all promotion efforts done online. It is what most businesses do nowadays as alternative for paper ads, billboards, and radio and television commercials, especially if the company has its own website.
With internet marketing, there are also three types that can be considered.
• Web marketing
This type of internet marketing refers to the traditional online marketing ever since the time the internet was invented. This refers to online advertising, the use of search engine optimization or SEO and other ecommerce affiliations.
• Social media marketing
Considered as the newest type of marketing among the three types, it uses different social media platforms for promotion of products and services. From usual editorials on Facebook to promotional ad videos on YouTube, this marketing is able to reach a wider market primarily because these sites are where the people gather online in the first place.
• Email marketing
This is a kind of marketing effort which refers to the sending of promotional emails to several people. It would of course require the email addresses of people but can be ineffective when these emails are delivered automatically to spam folders.
Basic Strategies You Could Do in Internet Marketing
According to a research, without considering which marketing method dominated the transactions, 40% of internet users have made a purchase online. This high percentage inspires more marketers to make the most out of the online world and what it can provide. Some of the strategies that could make it possible are:
• Use web marketing tools like Google AdWords
• Make it a point to offer sales and discounts to lure customers
• Make your website mobile-friendly
• Allow easy and fast checking out transactions
There are a lot more strategies you could try but always start with the basic and easiest ones. Sometimes, the simplest ones produce most.