Here are some examples of marketing campaigns which were highly effective during the holiday shopping season.
Target promoting digital engagement
Any marketing effort that results in engaging its audience and customers is worth talking about. Target has millions of likes on Facebook, and they have over a million followers on Twitter. So any engagement methods they do in their social media accounts generate buzz globally.
Target’s #MyKindofHoliday campaign allowed for their followers to share holiday traditions via Facebook and Twitter. The marketing strategy engaged guests with shopping tips, how-to videos and photos that in turn inspired gift giving.
Besides promoting engagement, Target used digital means to reach their audience. This is something businesses should consider year-round.
Cisco promoting engagement and encouraging donations through social media
Cisco launched their “How Do You Give Back?” campaign that asked their audience to share how they are giving back to communities. With a single comment, Cisco donated 4 meals to UN World Food Programme (WFP).
They payed it forward successfully during the Christmas and holiday season. They also promoted engagement through social media while making their audience feel good. This was a win for Cisco as well as their followers.
FedEx celebrating the conventional
FedEx, like UPS and USPS, is very in demand during the holiday season. They decided to take some of the common holiday stereotypes while having fun with their ad. By them doing jokes regarding the holidays, they reminded people about them being an all-year service. Making people laugh is an effective strategy to use in ads since people are attracted to humor.
Stand Up to Cancer through an Ugly Christmas Sweater
Stand Up to Cancer launched their Ugly Christmas Sweater campaign. Celebrators from all over the globe wore their ugliest sweaters in order to raise money to be used in cancer research.
The participants looked for ugly sweaters, registered online, organized ugly sweater parties and sent invites. Participants shared in Facebook, Twitter and Instagram their efforts using #uglysweater hashtag. The participants raised the money through collecting donations from friends wearing the ugly sweaters or through money collected from party participants.