Creating an effective online marketing campaign for Star Wars Art does not require spending too much money. After all, Star Wars is a topic that is extremely popular to many people. Even if most of the millennial population were not yet born when the first Star Wars film was shown in movie houses, the recent episodes will give them a very good idea why the film became an epic of gigantic proportions.
What types of online marketing campaign ideas will work for a small business that sells canvas art? There are actually plenty of ideas that can be used without blowing the small marketing budget.
- Great content is something that online readers look forward to. The characters of Stars Wars are interesting subjects to blog about; however, the problem is competition. Since there is no doubt that Darth Vader, Luke Skywalker and the Stormtroopers are indeed well-known, you will be competing with hundreds if not thousands of blogs online. Posting great content on your website will gain you a large part of online traffic to increase leads and conversions.
- Instructional videos can be posted on the website to gain online awareness. To save on the investment of hiring a professional to create videos on Star Wars Art, you can give it a try yourself or hire a student who is prolific in video creation.
- A good tool to dramatically increase your audience is social media. Create accounts on Facebook, Instagram, Twitter or LinkedIn. Integrate personality on the social media accounts so that users can relate to your brand. Communicate with the audience and gather their opinions on certain matters. Ask them to interact with your posts through likes and shares.
- Infographics are new marketing tools that are easy to digest. Users love to share infographics because it is informative without being too serious or complex.
Email marketing although traditional is guaranteed to create customer engagement. For example, if there are new pieces of Star Wars Art in the store, loyal customers and new ones can be emailed so that they will be informed on the existence of new canvas prints.