Consumers have become more sophisticated with the way they buy tires from retailers. Before they interact with a tire retailer, a consumer will usually research online to understand about tire brands and pricing. Consumers are more empowered when it comes to their buying decisions because they have search engines at their fingertips.
This means that a retailer must be smart with the way it interacts with customers. Aside from using digital marketing tools to reach out to buyers in a more targeted way, tire retailers can accommodate buyers by presenting them with tools that they may not need but expect.
Almost half of in-store tire purchases start online which means that the retailer must go beyond an attractive website. Aside from an engaging website, it is important to present the different brands offered. There must be comparison tables between brands, videos, customer testimonials, HD images and interactive features. The site must also accommodate mobile devices because it more likely for a buyer to access the website through a mobile device than a desktop.
To ensure that the website has an active life online, seek the services of SEO professionals. Website content can be tweaked to consistently show up in searches. Images and content that work best in local search engines can be highlighted to increase traffic to the site.
The bread and butter of digital marketing is email and text reminders. Collecting email addresses and phone numbers from customers will allow a tire retailer to get in touch with them. Emails can include reminders for oil changes, tune ups and seasonal tire sales.
However, even if email marketing is cost effective, make sure not to take advantage of personal information. Messages must have a purpose and provide value. Make them familiar with the products and provide them with the information they are seeking. Build a friendship that will last.
It is important to remember that new tires can ensure smooth acceleration and braking. There is a selection of high quality tires that will exceed your expectations. Their great looks are matched with superb functionality and integrated with the latest in modern driving technology. All the latest tire designs come at a cost efficient price.