Internet marketing, or online marketing, is making use of channels and tools to reach an audience online and to showcase products and services.
The most well-known and common online marketing strategies involve content marketing, social media marketing, affiliate marketing and search engine optimization (SEO).
With content, the focus is to grow sales, customer retention and product awareness. However, a lot of people think that content involves written content only, such as e-books or blog posts. Aside from this not being true, this also limits the chance of a company’s outreach.
Content is key: videos, photos, audios, animation or infographics. The customers are going to respond in different ways according to the media used. Researching what customers best respond to is the first step when creating a plan for content marketing.
Social media marketing
Social media is very noisy. Every company or brand is seeking for attention in Facebook, Instagram, Twitter, Pinterest and other channels. However, consumers mention that social media channels play a big role in their buying decisions.
Social media is a method to connect large audiences and to offer value. It is used in order to engage these audiences, to bring them to websites and to provide additional value with content.
Affiliate marketing is done when a person gives a link to his or her readers to purchase a product or avail a service. The offerer gets a percentage of the profit coming from a company for every person purchasing via the link.
Individuals contact corporations and brands in order to be an affiliate. The deciding factor depends on the readers for a website or the amount of unique views. The greater an audience is for a website, the greater the possibility of profits from affiliates.
Search engine optimization
In order to rank higher in search engines, the website and the content SEO need to be better. This is achieved from keyword research, inbound links to the other parts of the website, and backlinks from other websites.
The truth is that SEO is somehow a slow process. A blog post that contains keywords, appropriate links, headings, photos and the right traffic won’t automatically become the first suggestion in Google within a single day or even several weeks. It takes time to create this momentum. However, SEO is the greatest way to acquire organic traffic to a website, which is why it is important to bring in help from experts, such as a Franklin SEO service, to assist in increasing the website’s ranking.